Google Ads That Book Jobs.

Search, Shopping and Performance Max campaigns for home service businesses, run by a team that judges every campaign by one number: what a lead actually costs you. Based in Charlotte, NC.

Let’s Look At Your Ads See How It Works
Google Ads, Done Right

Your Account Doesn't Need A Bigger Budget. It Needs Someone Paying Attention.

Most Google Ads accounts we look at have the same problems: keywords so broad they're paying for junk clicks, tracking that counts page views as conversions, and nobody actually in the account week to week. We fix the foundation first, then put more money behind what's working.

Your campaigns, landing pages and lead follow-up all live under one roof, so there's no finger-pointing between agencies when leads slow down. One team, one system and one number we care about: your cost per lead.

What's Included

  1. Full Account Build or CleanupCampaigns, ad groups, keywords and negatives set up right from day one.
  2. Tracking You Can TrustCalls and form fills tracked back to the ad that drove them.
  3. Hands-On Weekly ManagementSearch terms, bids, budgets and ad tests. Not set-it-and-forget-it.
  4. Landing Pages That ConvertBuilt by us, so the ad and the page work as one system.
  5. Straight-Talk ReportingWhat you spent, what it brought in and what we're doing next.
  6. Free CRMEvery lead lands in Monroe Media's CRM, included free with your ad campaign.
Every Campaign Type, One Team

Our Google Ads Services

Most businesses run two or three of these together, set up so each one feeds the next.

Search Ads

Show up the moment someone searches for exactly what you do. The highest-intent traffic there is.

Shopping

Product listings with photos and prices at the top of the results, for businesses that sell parts, equipment or products.

Performance Max

Google's all-in-one campaign across Search, Maps, YouTube and Gmail, fed the right data so it works for you.

Remarketing

Stay in front of people who visited your site but didn't call, and bring them back when they're ready.

Display

Visual ads across millions of websites and apps that build awareness in your service area.

Free CRM

Every lead lands in Monroe Media's CRM, with automated follow-up, included free with your ad campaign.

See the CRM

Google Ads Results. Real Clients.

Live Ad Account Overview

22% Conversion Rate
$65 Cost / Conversion
20% Close Rate
$600 Avg. Customer Value / Mo.
I Want That. Let’s Talk

Built For Home Service Businesses

Running ads for a plumber in Charlotte is a different job than running them for a national online store, but most agencies manage both the same way. We don't. Whether it's emergency calls from Search or Performance Max picking up demand across YouTube, Gmail and Maps, everything reports back to one number: what a lead costs you.

Local, High-Intent Keywords

We target the searches people make when they're ready to hire, in the areas you actually serve.

Every Call and Form Tracked

Calls and form fills tied back to real leads, with ad schedules that match when your phones are answered.

Budget Where The Money Is

Spend weighted toward the services and areas that make you the most money, not spread thin everywhere.

How It Works

Simple To Get Started

  1. 01

    Free Audit and Game Plan

    We dig into your current account, or your market if you're starting fresh, and show you exactly where money is leaking and what we'd do about it. No obligation.

  2. 02

    Build and Launch

    Campaign structure, keywords, negatives, ads, tracking and landing pages, all set up right before we scale a dollar of your budget.

  3. 03

    Optimize and Scale

    Hands-on management every week, with reporting you can read in two minutes. When the numbers work, we scale. When they don't, we fix them first.

One Team. One System.

Your ads, landing pages, tracking and lead follow-up all handled under one roof, so nothing falls through the cracks. No contract. Leave whenever you want. You just won't want to.

Let’s Chat

What Clients Are Saying

"Honestly I was skeptical at first. But six months in we haven't had a slow week, and I actually know what each lead is costing me now instead of just hoping it works out."

Mike Donovan Donovan HVAC & Air

"We went through two other agencies before this and it was always vague reports and excuses about the algorithm. Monroe actually shows me which leads turned into real jobs, not just clicks."

Sarah Whitfield Whitfield Plumbing Co.

"The CRM part surprised me honestly, I used to lose track of leads all the time. Now everything just follows up on its own and I don't have to think about it."

Carlos Reyes Reyes Roofing & Exteriors

"My close rate basically doubled once the leads stopped being random people just curious about pricing. These are actual people ready to book, which makes my job a lot easier."

Jenna Ortiz GreenScape Lawn & Landscape

"I'm not a tech guy at all, and they handled literally everything, pixels, tracking, all of it. Had calls coming in by like day 4 or 5, which honestly caught me off guard."

Tom Bracken Bracken Electric

"No fluff, no weird contract stuff, and when I call someone actually picks up. Sounds small but that alone puts them above every other company I've dealt with."

Amanda Cole Cole Pest Solutions
Local Knowledge, Wherever You Are

Based In Charlotte, NC

We run Google Ads for home service businesses across the Carolinas and beyond. Book a call and we'll talk specifics for your market.

  • Charlotte
  • Raleigh
  • Greensboro
  • Columbia
  • Greenville
  • Rock Hill
Common Questions

Google Ads, Answered

Straight answers to what business owners ask us most. Anything else, bring it to your free audit.

It depends on your market, your services and what you're trying to grow. We'll walk you through real numbers for your business on your free strategy call.

It depends on your market and your services. Some trades need more volume than others to get going. We'll tell you straight up on the call whether Google Ads makes sense for you right now.

Search campaigns can start bringing in leads soon after launch, because you're showing up for people who are already looking. Results usually keep improving over the first few months as we cut waste and scale what works.

Yes. We audit it first, show you what's working and what's wasting money, then clean it up without throwing away the data you've already paid for.

Search shows your text ads when someone types a specific query into Google, so you control the keywords. Performance Max uses Google's automation to run your ads across Search, Maps, YouTube, Gmail and Display at once. Most service businesses start with Search and add Performance Max once tracking is solid.

Yes. We build landing pages in-house, so the ad and the page are made to work together. That's usually where cost per lead drops the most.

Yes. You get straight, transparent reporting: what you spent, how many leads it brought in and what we're doing next. Every lead also lands in your free Monroe Media CRM.

You get one team running your ads, landing pages and tracking, your CRM is included free, and you can leave whenever you want. We only win when you get leads.

Ready For Google Ads That Actually Book Jobs?

Book your free audit and see exactly where your ad spend is leaking, and what we'd do about it.

Ask Us Anything