Meta Ads That Fill Calendars.

Facebook and Instagram campaigns for home service businesses that put your name in front of homeowners before they ever search, then turn the scroll into a booked job. Based in Charlotte, NC.

Let’s Look At Your Ads See How It Works
Meta Ads, Done Right

Boosting Posts Isn't A Strategy. Getting Leads Is.

Most home service businesses we talk to have tried Facebook ads the same way: hit "boost," pick a radius and hope. The result is likes from people three states away and not a single call. We build real campaigns instead, with the right audiences, the right offer and creative made to stop the scroll.

Because the ads, the lead forms and your follow-up all run through one team, every lead lands in your CRM and gets answered fast, instead of sitting in a Facebook inbox nobody checks.

What's Included

  1. Campaign Build or CleanupAudiences, placements, budgets and your pixel set up right from day one.
  2. Scroll-Stopping CreativeWe write the copy and build the images and videos.
  3. Lead Forms That QualifyQuestions that filter out tire-kickers before they ever hit your phone.
  4. Pixel and Conversion TrackingLeads and calls tracked back to the ad that drove them.
  5. Weekly Testing and OptimizationNew creative and audiences tested constantly. What doesn't work gets cut fast.
  6. Free CRMEvery lead lands in Monroe Media's CRM, included free with your ad campaign.
Every Piece, One Team

Our Meta Ads Services

Each one works on its own, but they hit hardest together: creative that stops the scroll, forms that capture the lead and retargeting that brings back everyone who didn't.

Facebook Lead Ads

Homeowners request a quote right inside Facebook, with their info already filled in. Fewer steps, more leads.

Instagram

Short videos, Reels and photo ads that make your work look as good as it actually is.

Retargeting

Hit the people who already visited your site or watched your videos, with a reason to book now.

Ad Creative

We write the copy and build the images and videos, made to stop the scroll and get the click.

Lookalike Audiences

We find more people who look like your best customers, so your budget goes to homeowners likely to hire.

Free CRM

Every lead lands in Monroe Media's CRM, with automated follow-up, included free with your ad campaign.

See the CRM

Real Results. Real Clients.

Live Ad Account Overview

22% Conversion Rate
$65 Cost / Conversion
20% Close Rate
$600 Avg. Customer Value / Mo.
I Want That. Let’s Talk

Built For Home Service Businesses

Selling a $30 t-shirt on Instagram is a different game than getting a homeowner to trust you with their roof, but most agencies run both the same way. We don't. Meta Ads for service businesses come down to three things.

Tight Local Targeting

Ads shown to homeowners in the areas you actually serve, not anyone who happens to like home improvement.

Creative That Builds Trust

Real photos of your work, your trucks and your crew, so people already know you before they call.

Fast Lead Follow-Up

Leads get a quick response through your CRM, because a lead that waits an hour is a lead your competitor books.

How It Works

Simple To Get Started

  1. 01

    Free Audit and Game Plan

    We look at your page, your past ads and your market, and show you what's been wasting money and what we'd run instead. No obligation.

  2. 02

    Creative and Launch

    We build the audiences, write the ads, produce the creative and set up tracking and lead forms before a dollar goes out.

  3. 03

    Test and Scale

    New creative and audiences tested every week. Winners get more budget, losers get cut, and you see all of it in plain-English reports.

One Team. One System.

Your ads, landing pages, tracking and lead follow-up all handled under one roof, so nothing falls through the cracks. No contract. Leave whenever you want. You just won't want to.

Let’s Chat

What Clients Are Saying

"Honestly I was skeptical at first. But six months in we haven't had a slow week, and I actually know what each lead is costing me now instead of just hoping it works out."

Mike Donovan Donovan HVAC & Air

"We went through two other agencies before this and it was always vague reports and excuses about the algorithm. Monroe actually shows me which leads turned into real jobs, not just clicks."

Sarah Whitfield Whitfield Plumbing Co.

"The CRM part surprised me honestly, I used to lose track of leads all the time. Now everything just follows up on its own and I don't have to think about it."

Carlos Reyes Reyes Roofing & Exteriors

"My close rate basically doubled once the leads stopped being random people just curious about pricing. These are actual people ready to book, which makes my job a lot easier."

Jenna Ortiz GreenScape Lawn & Landscape

"I'm not a tech guy at all, and they handled literally everything, pixels, tracking, all of it. Had calls coming in by like day 4 or 5, which honestly caught me off guard."

Tom Bracken Bracken Electric

"No fluff, no weird contract stuff, and when I call someone actually picks up. Sounds small but that alone puts them above every other company I've dealt with."

Amanda Cole Cole Pest Solutions
Local Knowledge, Wherever You Are

Based In Charlotte, NC

We run Meta Ads for home service businesses across the Carolinas and beyond. Book a call and we'll talk specifics for your market.

  • Charlotte
  • Raleigh
  • Greensboro
  • Columbia
  • Greenville
  • Rock Hill
Common Questions

Meta Ads, Answered

Straight answers to what business owners ask us most. Anything else, bring it to your free audit.

It depends on your market, your services and what you're trying to grow. We'll walk you through real numbers for your business on your free strategy call.

They do when they're built for it. People aren't searching on Facebook, so the job is getting in front of the right homeowners before they need you, with an offer worth stopping for. Done right, it can be a steady, affordable source of leads alongside Google.

Google catches people already searching for your service, so it usually brings the hottest leads. Meta builds demand before people search and works well for offers, seasonal pushes and retargeting. Many businesses do best running both.

Yes. We write the copy and build the images and videos. The best-performing ads for service businesses usually use real photos of your work and your crew, so we'll ask for those.

They can be, if the form is built right. We add qualifying questions so you're not chasing people who just tapped a button, and every lead gets followed up fast through your CRM.

Campaigns can start bringing in leads soon after launch. The first few weeks are about testing creative and audiences, and cost per lead usually comes down as we find what works.

Yes. You get straight, transparent reporting: what you spent, how many leads it brought in and what we're doing next. Every lead also lands in your free Monroe Media CRM.

You get one team running your ads, landing pages and tracking, your CRM is included free, and you can leave whenever you want. We only win when you get leads.

Ready For Meta Ads That Actually Fill Your Calendar?

Book your free audit and see what's been wasting your Facebook budget, and what we'd run instead.

Ask Us Anything